De hekkensluiter! Vandaag deel 3 in de blogserie over koude acquisitie. In ons vorige blog las je hoe je een salesstrategie samenstelt op basis van 20 kansrijke tactieken. Klaar om…

Vandaag deel twee uit de serie over koude acquisitie. In ons vorige artikel las je de drie redenen waarom bedrijven falen in de uitrol van koude acquisitie en hoe dat…

Hoe vaak trek jij ècht nieuwe klanten aan? Partners, collega’s en klanten; de kans is groot dat de meeste omzet binnenkomt vanuit jouw warme netwerk. Maar is dat genoeg om…

The bad news is that it’s still too early to determine how COVID-19 will impact the rest of 2020. What we do know is that a significant portion of the…

Might. Maybe. Could. Many organizations define a lead as a person who matches the criteria established about need or interest in their products or services. Wait, isn’t that the same…

Absence makes the heart grow fonder, but marketers say retargeting turns strangers into buyers. Retargeting used to be cutting edge for marketers who wanted to dump prospects into the sales…

Customers expect personalized marketing that delivers information relevant to their needs. You would think this means an even deeper human touch – but instead, this personalized approach is being done…

Modern business corporation management guru Peter Drucker is often cited for reminding us that what gets measured, gets managed. It comes from a book he wrote all the way back…

There are two things almost every small-business owner wants to know: Is my marketing working? What, exactly, is the return on investment on every part of my marketing program? These…