Waarom koude acquisitie niet werkt voor jouw organisatie (en hoe je het wèl een succes maakt)

Hoe vaak trek jij ècht nieuwe klanten aan? Partners, collega’s en klanten; de kans is groot dat de meeste omzet binnenkomt vanuit jouw warme netwerk. Maar is dat genoeg om…

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Website Lead Generation Strategies for the Rest of 2020

The bad news is that it’s still too early to determine how COVID-19 will impact the rest of 2020. What we do know is that a significant portion of the…

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From Lead to Prospect

Might. Maybe. Could. Many organizations define a lead as a person who matches the criteria established about need or interest in their products or services. Wait, isn’t that the same…

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Rethinking Retargeting: How to Move it to the Next Level of Effectiveness

Absence makes the heart grow fonder, but marketers say retargeting turns strangers into buyers. Retargeting used to be cutting edge for marketers who wanted to dump prospects into the sales…

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Machine Learning and Marketing

Customers expect personalized marketing that delivers information relevant to their needs. You would think this means an even deeper human touch – but instead, this personalized approach is being done…

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UTM Codes: Measuring What You Manage

Modern business corporation management guru Peter Drucker is often cited for reminding us that what gets measured, gets managed. It comes from a book he wrote all the way back…

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The Truth About Ad Tracking

There are two things almost every small-business owner wants to know: Is my marketing working? What, exactly, is the return on investment on every part of my marketing program? These…

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Mobile-First Indexing: Are You Ready?

It’s not a new thing that Google is throwing at us. Mobile-first indexing is something that they’ve been working on and telling marketers to prepare for over the past several…

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Why Your B2B Lead Generation Feels Like It’s Under Attack

“Our lead generation budget is too big and creates too many sales opportunities,” said no company, ever. An effective lead generation strategy depends on successful tactics. Traditional approaches are failing—fast—because…

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Is Your Marketing Ready for the Post-Pandemic Economy?

PPE, the acronym for personal protective equipment, quickly became known by most of us as the Covid-19 pandemic strengthened last year. Now there’s a new attribution coming on strong—especially for…

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