Have you ever had bad milk in your fridge? Or rotten veggies? They stink – and you have no way of using them (despite how much you may want to).
Same goes for lead data – I’ve advocated in previous posts, a routine cleaning of leads – but what is the real shelf-life of a lead? When does a lead start to smell like rotten milk?
In the era of downsizing, restructuring, and acquisition
